Master of Science in Sports Administration

Online Master’s in Sports Administration

Master of Science

Advance Your Career In Sports

Coker understands graduate students have busy schedules packed with work and family responsibilities, which is why we designed our online Master of Science in Sports Administration program with a flexible, convenient format. Students have the choice to complete their master’s degree in ONE or TWO years.

If you’re interested in advancing your career or receiving focused training in specialized areas, Coker’s program will help you combine your passion for sports with the in-depth knowledge needed to further develop the skills necessary to quality for high-level, athletic-focused positions.

Master of Science in Sports Administration students will learn industry essentials, including how to develop and deliver an effective public relations campaign for an athletic program, rules and regulations of NCAA compliance, and current key issues in sports. Students will develop and implement a successful fundraising program, create fiscal budgets, and develop their own professional leadership portfolio.

Coker’s Sport Administration Master’s program coursework focuses on the industry’s three main components:

  • Sport Administration: Sport communication/coaching/recruiting/fundraising
  • Business Concepts: Management/finance/marketing/leadership
  • Legal Issues: Legal and ethical issues in sports/organizational and NCAA compliance

KEY CLASSES FOR YOUR SUCCESS

Legal and Ethical Issues in Sports

This course is designed to provide students with an understanding of the legal and ethical issues associated with the operation of an athletic department. Through the analysis of case studies and current issues, students will focus on the practical application of laws and regulations and the implications that ethics have on decision making and management in sports administration.

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Fundraising in Sports

This course is designed to combine fundraising theory with the skills and knowledge needed to implement and develop a successful athletic fundraising program. In addition to providing insight into how to access the fundraising environment and evaluate an organization’s capabilities, this course will cover topics on board development and using research to design critical campaigns and identify multiple sources of funding.

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Sports Information and Communication

This course will focus on defining, developing, and delivering an effective public relations campaign in athletic programs while utilizing mass and social media. Special attention is given to the ways in which digital media and communication technologies are utilized by sports information professionals. The course will cover a wide variety of skill sets and roles necessary to succeed in this continually evolving discipline.

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Why Coker University for your Online Master’s in Sports Administration?

  • flexible, online format
  • ONE or TWO year completiton (dependent on if a student takes 1 or 2 classes per term)
  • 8-week terms
  • learn from experienced athletic administrators; all faculty have real-world experience in the field
  • affordable tuition
  • program based in the School of Business giving the program a high standard in the industry
  • start dates in Smmer, Fall, or Spring
  • Admissions

    To gain admission to the Master of Science in Sports Administration program, an applicant must hold a bachelor’s degree from a college or university accredited by an agency recognized by the Council for Higher Education Accreditation with an overall undergraduate grade point average of  3.0 on a 4.0 scale. Students with a lower undergraduate grade point average may be reviewed for admission by the program faculty.

    Additionally, students will be required to submit a portfolio of materials including the following:

    • Official transcripts from all undergraduate and/or graduate institutions attended.
    • A one-page personal statement explaining the student’s educational and career goals.
    • Resume
    • Two professional letters of recommendation. Electronic signatures accepted.

    Admission documents may be submitted electronically and should be sent to transcripts@coker.edu If you have questions, please feel free to call 843.857.4139.

  • Course Sequence

    For more information, please email admissions@coker.edu.

    CLASS ID CLASS NAME
    SPAD 610 Sports Information and Communication
    SPAD 620 Coaching and Recruiting
    SPAD 650 Athletic Facilities Management
    SPAD 630 Fundraising in Sports
    SPAD 660 Analysis of Sports
    SPAD 640  Legal and Ethical Issues in Sports
    BUS 641 Leadership and Team Management
    BUS 520 Financial Management
    BUS 530  Marketing Strategy
    BUS 540 Fundamentals of Management
  • See What Some of Our Proud Alumni Are Up to:

    • Athletics Director at Converse College
    • Associate Director for Development for Athletics at West Chester Foundation
    • Compliance Coordinator at Utah State University
    • Director of Athletics at USC Sumter
    • Assistant AD – Compliance at Lees-McRae College
    • Associate AD for Compliance and Administration at Jacksonville University
    • Head Women’s Tennis Coach at Texas A&M Kingsville
    • Academic Coordinator for Student-Athlete Support at Campbell University
    • Assistant AD for Compliance and Academics at Rogers State University
    • Compliance Coordinator at Washington State University
    • Assistant Commissioner for Compliance and SWA at Conference Carolinas
    • Assistant Sports Information Director/New Media Manager at Lees-McRae College
    • Head Women Lacrosse Coach at Hollins University
    • Director of Corporate/Foundation Relations at Radford University
    • Athletic Trainer at St. Andrews University

Are you a Coker alum?

Alumni of Coker University get $5000 off of their degree when they return to Coker, starting in 2021, to complete a Master’s degree.

APPLY TO COKER!

All alumni qualify automatically, and no additional application is required.

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