Coker UniversityAcademic Programs & DegreesBusiness Administration
Business Administration

Business Administration

You’ve got that entrepreneurial spirit.
Or a real competitive streak.
A vision for a non-profit that will change the world.
The drive to hustle until you make it.

Or maybe all these things, and a few more.

You’re going to do very, very well in the business world. A degree from Coker University will take the business skills you already have, and make them better. You’ll also learn plenty of new skills, along with the theory, critical thinking, and connected perspective you’ll need to succeed. That’s the power of a liberal arts program that’s grounded in the real world, at work for you.   

Key Classes for Your Success

Foundations of Entrepreneurship

How do you recognize a strong business opportunity? How do you pursue it? This course will show you how to put your innovation into action, and give you a handle on the fundamentals of owning a business.

Executive Roundtable

Learn business from those who have already mastered it. In this course, you sit down with distinguished executives, community leaders, and entrepreneurs who can help you find your path to success. Up-close and personal, you’ll get access to real-world excellence.

Creativity & Innovation

How do you keep a business going once the initial rush of start-up mode wears off? This course covers the techniques for creative thinking, brainstorming, problem-solving, and innovation you will need to sustain your campaigns and business for the long haul.

Which Concentrations Feel Like a Good Fit for You?


Do you want to get inside the customer’s head, understand how government policy impacts the real business world, or dig into investments and pricing and how they work? Economics might be a good concentration for you.


If you want to learn all about how to launch, manage, and grow your own ventures, give the entrepreneurship concentration your consideration. You’ll learn how to find resources and build a strong team to make your dream a successful reality.


Maybe you always wind up in leadership positions. Maybe you just know you have that executive potential, but you need training. The management concentration will give you the theory, experience, and resources you need to be a decision-making, problem-solving leader.

Are you more of a creative type? Do you want to be a part of the way business today is redefining the customer relationship? Give the marketing concentration a closer look. You’ll dive right into studying consumer behavior, pricing policies, advertising, sales, and everything it takes to reach today’s customers.

Sport Management

Do you love sports and want to be a part of the industry that supports them? These are markets with billions and billions of dollars in annual revenue, and we’ll give you the skills for leadership you’ll need with the sport management concentration.

Applied Integrated Studies

If you want to gain skills above and beyond the standard business curriculum—including leadership, teamwork, conflict resolution, and empathy—the applied integrated studies concentration may be just what you need. This concentration prepares students for careers in a variety of industries, including business, law, and government. You’ll take paired courses simultaneously, allowing you to focus on both subject matter and discussions to help you build skills across traditional disciplinary boundaries.

Get the Money You Need for Your Degree

Just because your education is an invaluable investment doesn’t mean some degrees aren’t a better value than others! Affordability is one of the ways Coker University clearly stands out from other schools. We work very hard to keep tuition low and to find scholarship money to help you pay for your degree.

Average amount of scholarship aid* awarded to Coker students last year
*Does not include federal, state, or need-based aid

of Coker undergrads
receive some form of financial aid.

Coker grants over
in student scholarships each year.

For Business Majors Only
Full Tuition

Recognizing Future Leaders

One Degree That Opens All These Doors

Small Business Owner


Brand Manager


Advertising Account Manager


Management Consultant




Human Resources Manager


Marketing Specialist


Regional Sales Manager


Before You Know It, You’ll Be One of These…

Graduates from Coker University have what it takes to thrive in today’s market and meet the challenges of the future.

“Coker has contributed tremendously to my communication and leadership skills during my three years here. Knowing the skills I know now from what I learned here at Coker; I am a firm believer that anything is possible!”

Justin Lyde, ’18
Justin Student Testimonial

Meet Your Mentors