Digital Marketing

Why choose Digital Marketing?

Digital Marketing is an excellent complement to a traditional marketing major and includes practical training in search engine optimization, analytics, social media strategy, and automated email marketing.

We partner with Rize Education and a national consortium of accredited colleges to offer an expanded catalog of online courses developed by leading academic experts in Digital Marketing and taught by faculty at other participating institutions. This innovative partnership gives students the unique opportunity to take high-quality Digital Marketing courses that complement our existing programs and offer a wider portfolio of skills, career pathways, and learning experiences.

Career Outlook

The median salary of a Marketing Manager was $135,030 in 2021.

Job growth for the next decade is predicted to be 10% (faster than average).

These roles can be found in companies throughout the country and in just about every industry.

Note: Salary and job outlook data are based on national averages and may vary by location, education level, and experience.

Great For:
Students interested in Marketing or Business programs.
Students needing to broaden their marketable skills
Students with interests in both creative arts and business.

Pairs Well With:
Any other business school makor.
Design-related minors

What you’ll learn

1. Construct effective email marketing campaigns
2. Understand and apply retargeting skills
3. Learn the recipes for viral growth
4. Earn resume-worthy certificates for marketing analytics tools

Meet your Mentors

Nancin Dadem

Assistant Professor of Communications

Year Started at Coker 2023 Education Background Ph.D., Ohio University M.A., Bayero University B.A., University of Jos Research Background Dr. Dadem investigates the intersections of communication, health, and…

View Nancin’s profile