Master of Science in College Athletic Administration
ADVANCE YOUR CAREER IN ATHLETICS
Coker understands graduate students have busy schedules packed with work and family responsibilities, which is why we designed our entirely-online Master of Science in College Athletic Administration program with a flexible, convenient format.
If you’re interested in advancing your career or receiving focused training in specialized areas, Coker’s program will help you combine your passion for sports with the in-depth knowledge needed to further develop the skills necessary to qualify for high-level, athletic-focused positions.
Coker’s College Athletic Administration graduates will learn the industry essentials, including how to develop and deliver an effective public relations campaign in college and university athletic programs while utilizing mass and social media, NCAA compliance principles and current key issues, how to develop and implement a successful fundraising program, create sound budgets, and handle a wide range of financial issues.
Coker’s coursework focuses on the industry’s three main components:
- Finances: Business management/finances/fundraising
- Legal: Legal and ethical issues/compliance
- Communication: Sport communication/marketing/recruiting
90% Graduation Rate
for students of Coker University’s Master of Science in College Athletic Administration
Coker’s M.S. in College Athletic Administration is ranked #12 in the country by OnlineMasters.com’s ‘Best Online Sports Management Programs’ category.
The program is also ranked #30 by TopManagementDegrees.com, based on “accreditations, affordability, and prestige.”
KEY CLASSES FOR YOUR SUCCESS
Marketing of Intercollegiate Athletics
This course examines the principles of marketing as they apply to intercollegiate athletics. Concepts unique to the sports product including consumer behavior, media and public relations will be emphasized. Promotional activities, market segmentation and legal aspects exclusive to intercollegiate athletics will be analyzed as the student develops successful marketing strategies.
Legal and Ethical Issues in Intercollegiate Athletics
This course is designed to provide students with an understanding of the legal and ethical issues associated with the operation of an intercollegiate athletic department. Through the analysis of case studies and current issues, students will focus on the practical application of laws and regulations and the implications that ethics have on decision making and management in intercollegiate athletic administration.
Fundraising in College Athletics
This course is designed to combine fundraising theory with the skills and knowledge needed to implement and develop a successful college athletic fundraising program. In addition to providing insight into how to assess the fundraising environment and evaluate an organization’s capabilities, this course will cover topics on board development and using research to design critical campaigns and identify multiple sources of funding.

Learn More!
Interested in learning more about the Masters of Science in College Athletic Administation program? Download our program preview, or contact an admissions representative today at masters@coker.edu.
By requesting information, I authorize Coker University to contact me by email, phone or text message at the number provided. There is no obligation to enroll.
WHY COKER UNIVERSITY?
- flexible, online format
- learn from experienced athletic administrators; all faculty have real-world experience in the field
- collaborate with students already working in college athletics
- affordable tuition
- one-on-one assistance from faculty in developing a personal brand, portfolio, and career plan
Are you a Coker alum?
Alumni of Coker University get $5000 off of their degree when they return to Coker, starting in 2021, to complete a Master’s degree.
All alumni qualify automatically, and no additional application is required.
Hear from our Alumni
“As a working professional obtaining my master’s at the same time as working full time, I knew I needed a program that would accommodate the demands of my schedule to make doing both feasible. [Coker’s online program] allowed me to really go in depth in the class content, and completely immerse myself in one study, while also balancing a challenging work load.”
Stacey Corry LaDew (M.S., College Athletic Administration, ‘15)

Meet Your Mentors

Rachel Pinton
Instructor – Master of Science in College Athletic Administration
View Rachel’s ProfileRachel currently serves as the Director of Sports Information, Marketing and Planning at a four-year state institution located in Northern New Jersey….

Gid E. Rowell
Instructor – Master of Science in College Athletic Administration
View Gid’s ProfileDr. Rowell serves as an instructor in the Masters of Science in College Athletic Administration program with over 20 years of higher education experience in…

Lonni Wilson
Instructor – Master of Science in College Athletic Administration
View Lonni’s ProfileDr. Wilson is currently an associate professor and program coordinator for Sport Management at Lees-McRae College in North Carolina. He holds a Ph.D. in Sport…
Duane Aagaard
Instructor – Master of Science in College Athletic Administration
View Duane’s ProfileDr. Aagaard has extensive experience in the sport industry including working with the NBA’s Orlando Magic, more than a decade as an Athletic Director,…