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The Coker College Athletic Administration Master of Science program will graduate students who can demonstrate the necessary content knowledge, critical thinking skills, communication proficiencies, research methods and professional growth to allow them to become an effective athletic administrator. The student learning outcomes for this program are as follows:

• CONTENT KNOWLEDGE: Students will demonstrate content knowledge specific to the field of sport management including: current issues in college athletic administration, sport communication, college coaching and athletic recruiting, NCAA compliance, fundraising in college athletics, sport law in college athletics, sport business management, and sport marketing. Additionally, students will be able to demonstrate a conceptual view of the administration of college athletic programs, recognize the scientific foundations of the concepts in the area, and comprehend the interdisciplinary nature of the study of sport administration.
• CRITICAL THINKING: Students will be able to analyze problems, devise solutions, develop plans of action, and evaluate their performance. Specifically, students will be able to explore problems and context by analyzing them into key elements, meanings and relationships; develop solutions by incorporating knowledge and value-based judgment; cultivate arguments for action; and improve their performance based on critiques.
• COMMUNICATION: Students will be able to communicate effectively as required by a college athletic administrator, operate well in a team, and convey ideas effectively in written and oral assignments.
• RESEARCH: Students will be able to demonstrate accepted techniques of research and effectively explain data in written and oral communications. They will be able to make effective use of technology to increase their knowledge in the disciple.
• PROFESSIONAL GROWTH: Students will be life-long learners who demonstrate the professional and ethical responsibilities of a college athletic administrator and seek opportunities to grow professionally.